TLS is a brand from the Media Graph company that specializes in creating lighting innovations in architectural Design. TLS was inspired by the challenges associated with traditional high-intensity LED technology used in non-standard frame formats. Problems like complex assembly, uneven brightness, and transportation difficulties
The first part of the project involved extensive research into the latest trends in architectural lighting design. This included studying innovative lighting solutions, materials, and technologies that could be applied to the TLS brand.
The second part focused on creating a cohesive visual identity for TLS, including logo design, color palette, and typography. But for the 3D visualization, we aimed to create immersive and engaging experiences that showcased the unique features of TLS products. To achieve this, I modelled the entire library of products, ensuring a seamless integration of each item within its environment, highlighting its design and functionality.
Those created visualizations not only showcased the products but also told a story about the brand's commitment to quality and innovation. They were then used on social media platforms to engage with the audience and promote the brand's values.
