MEDIA-GRAPH’s Reimagined Identity: Where Creativity Meets Precision

Media Graph’s new identity is bold, clean, and modern, designed to signal trust, innovation, and technical excellence. The strong typographic system and minimalist color palette reflect our no-nonsense approach to quality, speed, and creativity. It’s not just a new logo. It’s a renewed commitment to deliver impactful, scalable solutions for businesses looking to elevate their visual presence.

This rebrand also extends to our two specialized departments, each aligned under the core MEDIA-GRAPH brand, yet differentiated by their focus and audience. Together, they form a cohesive ecosystem dedicated to supporting our clients from concept to execution.

• 2. Background

Media-Graph offers high-end visual communication and production services, operating multiple specialized divisions:

• 1. TLS (Architectural LED products)

  2. Lightboxes (Architectural LED products under TLS-LED)

  3. Print & Display (Large-format visual production and signage)

  Prior to the rebrand, each division lacked visual cohesion, creating inconsistencies across client touchpoints. The new visual system needed to unify the brand while allowing each sub-brand its own distinct voice.

• 3. Logo Creation

Design Philosophy

The primary logo was constructed using strict geometric proportions. This reflects the company's foundational values of precision engineering and design consistency across various mediums.

• Structure & Protection Area

  • A custom grid ensures spacing and balance across all implementations.
  • A fixed clear space rule around the logo maintains its legibility and authority.

  Scalability

  • Rules were defined to avoid rotating, distorting, or repositioning logo components.
  • The grid-based system extends to all sub-brand logos to ensure visual consistency while allowing naming flexibility.

• 4. Sub-Brand Alignment

Design Consistency

Sub-brand logos (e.g., Lightboxes, Print & Display) were constructed using the same design system as the parent logo, sharing typographic proportions, structural rhythm, and spacing standards.
This modular design system ensures:

• Structure & Protection Area

  • Instant brand recognition
  • Easy scalability for future divisions or products
  • Streamlined design and production for signage, print, and digital media

• 5. Typography System

Typeface: Gotham

Chosen for its architectural roots and modernist balance, Gotham communicates strength and modernity. Multiple weights were employed:

• Gotham Book VA -100 for the main Media-Graph logo

  Gotham Black & Light for sub-brands

  “Originally inspired by mid-century New York architectural signage, Gotham’s generous spacing and high x-height make it both legible and commanding.”

• 6. Colour Strategy

Primary Palette

• ColorMeaning
• BlackAuthority, sophistication, security
• BlueTrust, dependability, strength
• GreyNeutrality, balance, calm

Secondary Palette

Includes vibrant accents (red, orange, green, teal) for:

• Social media
• Campaigns
• Print applications and callouts

Each colour was selected for its emotional resonance and functional value in directing user attention.