Assassin's Creed Odyssey was one of the biggest 2018's game Launch and is the best entry of this franchise. I worked on the Kassandra centric video campaign as well as the banner ads.
Ubisoft’s marketing strategy heavily featured Alexios: he dominated box art, recruitment statues, trailers, Uplay interfaces, and even Alexa voice campaigns. Naturally, this focus on Alexios extended to the banner ads.