Media-Graph is a company that specializes in advertising printing and architectural Lighting. It is divided into two brands: Print & Display and TLS Architectural Lighting. Here we can focus on the work I did to redesign and develop their websites for Media-Graph and TLS Architectural Lighting. While Media-Graph's site is already live, TLS Architectural Lighting's site is currently under development and will be launched soon.
This project allowed me to explore the intersection of technology and design, creating a seamless and engaging online experience for users.
As a Senior Product Designer and Art Director, I was responsible for creating engaging and visually appealing content that aligned with the brand's aesthetic and messaging. Explore my workObjectives:
We redefine the objectives of the Media Graph website to enhance user experience and
engagement. This website is a corporate platform that showcases the brand's identity and
values.
Strategy
&
Execution:
Using the color palette and visual elements from the brand identity, we designed a modern
and
user-friendly website. The site features intuitive navigation, and simple layouts, and is
optimized for both desktop and mobile devices. A simplified content structure was
implemented to
ensure that visitors can easily find the information they need.
Results:
This website now serves as hub for all Media Graph-related content, providing a centralized
location for users to access information, resources, and updates. This allowed to drive more
traffic to the site and improve overall user engagement.
Go to media-graph.com
Explore the new layout


Objectives:
The first order of business was to enhance the user experience and engagement on the TLS
Architectural Lighting website.
Following past improvements made to the current website, the goal was to create a more
intuitive and visually appealing platform that effectively showcases the brand's identity
and values. The second objective was to develop a corporate website that align visually with
the Media Graph site, ensuring a cohesive brand presence across both platforms.
Strategy
&
Execution:
Using the color palette and visual elements from the brand identity, we designed a modern
and user-friendly website. The site features intuitive navigation, and simple layouts, and is
optimized for both desktop and mobile devices. The navigation structure was revamped to
adapt to the more complex content of the TLS site, ensuring that visitors can easily find
the information they need.
Results:
As the website was just launch, we are currently gathering user feedback to make
further improvements. As I made changes previously on the current website, regarding its
navigation and basic layout with positive results and feedback that you can read about
here, I am confident that the new design
will yield similar positive outcomes once launched.
Go to tls-led.com
Explore the new layout








