Ted Baker is a luxury fashion brand known for its stylish clothing and accessories. I was hired to work on Social Media and Digital Advertising campaigns as a Senior Motion Designer.
One of the world's top luxury brands is making social media a huge part of its marketing campaigns, using Instagram for episodic storytelling. While evolving the brand's social media, creating content for Out of home displays, and paid ad campaigns across Asia and EMEA market, was also part of my role.
As a Senior Motion Designer and Art Director, I was responsible for creating engaging and visually appealing content that aligned with the brand's aesthetic and messaging. Explore my workObjectives:
For "Ties the Knot", Ted Baker's objective was to create visually stunning and engaging
video content that aimed to elevate its storytelling and emotional connection with the
audience.
Strategy &
Execution:
Using soft color palettes, elegant typography, and visually striking imagery
to convey the essence of the wedding collection. The Editing was focused on creating a
seamless and immersive experience for the viewer, enhancing the emotional impact of the
storytelling.
The story was told from the bride's perspective first, as a second installment, the groom's
perspective was introduced.
Finally, I created a full edit video showcasing the couple together, highlighting the union
and celebration of love.
Results:
The campaign successfully increased brand awareness and engagement, with a significant rise
in social media interactions and positive feedback from the audience.
Objectives:
For "Collection Highlights", Ted Baker's objective was to create short and engaging
video content that captured audience attention.
Strategy &
Execution:
Using the design elements from the collection, I created dynamic and visually appealing
videos that showcased the key pieces and trends. The videos were optimized for social media
platforms, ensuring they were concise and impactful to maximize viewer engagement.
Results:
These posts increased organic reach and engagement across social media platforms, driving
more traffic to the website and enhancing brand visibility.
Objectives:
For "Drawing to Dress", Ted Baker's objective was to showcase the inner workings of the
design process and the craftsmanship behind the collection. This video would be use as a
teaser for the collection launch in paid media campaigns.
Strategy &
Execution:
Shooting behind-the-scenes footage of designers sketching, selecting fabrics, and creating
prototypes. The video highlighted the attention to detail and dedication that goes into each
piece, emphasizing the brand's commitment to quality and innovation.
Results:
The campaign successfully generated buzz and anticipation for the collection launch,
resulting in
increased engagement and traffic across Ted Baker's digital channels.
Objectives:
Expanding Ted Baker's reach in the Asia-Pacific region through targeted digital out-of-home
advertising.
Strategy &
Execution:
Commercial ads were created to be displayed on digital billboards and screens in
high-traffic areas across major cities in Asia. The content was designed to be visually
striking and attention-grabbing, utilizing bold colors and concise
messaging to effectively communicate the brand's offerings and promotions to a diverse
audience.
Results:
The digital out-of-home campaign successfully increased brand visibility and awareness in
the Asia-Pacific market, leading to a measurable uptick in store visits and online traffic
from the region.
