INRIA

Objectives:
Enhancing illustrations with interactive AR capabilities: when scanned with a dedicated app, the artwork would come to life through animated augmented-reality sequences directly over the magazine’s pages.

Strategy & Execution:
To ensure perfect alignment, 3D replicas were created based on every illustration. This workflow allowed us to animate holographic representations of each innovation with precision and coherence.

Results:
Readers were able to enjoy an interactive experience directly within the magazine’s pages.

    • ClientYodog / INRIA - Paris
    • IndustryDigital advertising - Tech research
    • Services3D modeling, texturing, animation and rendering
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About INRIA
Inria, the French national research institute for digital science and technology, regularly publishes research reports and a regional magazine.

For one of their features on augmented reality, I created a series of 3D animations designed to visually interpret their latest research and innovations. Each illustration was enhanced with interactive AR capabilities: when scanned with a dedicated app, the artwork would come to life through animated augmented-reality sequences directly over the magazine’s pages.

The art direction followed a clean, stylized vector approach. Each illustration served as a visual marker for its corresponding augmented-reality animation. To ensure perfect alignment, 3D replicas were created based on every illustration. This workflow allowed us to animate holographic representations of each innovation with precision and coherence. As a Senior Motion Designer and Art Director, I was responsible for creating character design, and animation. I created a storyboard and edited the whole music video.

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