Objectives:
For "Pa ni complex", Dandyguel's objective was to create visually original and engaging
video content that aimed to elevate its storytelling.
Strategy
&
Execution:
Using comic books codes, striking typography, and illustrative style. The Editing was
focused on creating a
seamless and immersive experience for the viewer, enhancing the emotional impact of the
storytelling.
Results:
A fresh and colorful music video that reflect the artist life.
A few years ago, I started working on a small 3D project about the rapper Dandyguel. At the time I only created a 3D avatar and worked on some facial animation. He came back with a new project for music video. I started his avatar design from scratch, aiming for a cel shading style. The art direction wants to emulate a comic strip feeling, I realised the video by retracing familiar places from the artist life.
As a Senior Motion Designer and Art Director, I was responsible for creating character design, and animation. I created a storyboard and edited the whole music video. screenshot